
What’s it like working at Content Viking?
New writer Victoria Squirlock sat down with staff writer Georgina Torbet to ask her what it’s like working for Content Viking. Victoria: So, Georgina, how…
New writer Victoria Squirlock sat down with staff writer Georgina Torbet to ask her what it’s like working for Content Viking. Victoria: So, Georgina, how…
Why do most new businesses fail? Much ink has been spilled on this vexing question. Almost thirty years ago, Michael Gerber proposed a simple explanation:…
Like it or not, social media is a dominant force in online marketing. And it’s only getting more important as time goes by. Facebook alone…
There is no end to the demands on an entrepreneur’s time. Every minute spent dealing with marketing, managing client relationships, or paying taxes is time…
If you’re a small business owner, you can’t just assume that customers will find you by chance. You need to actively cultivate a pipeline so…
Even though marketing and psychology are vastly different fields with different aims, good marketing should be based on real-world psychology to be most effective. For…
Many businesses now understand that producing content is necessary to get ahead and that good quality content can actually speed up the sales process. What…
What good marketing strategy doesn’t end with jumping off a cliff? For that matter, what bad strategy doesn’t end the same way? Marketing is the…
If you ask the average person on the street about their assets, they’ll probably start talking about their house. But they’d be wrong. Robert Kiyosaki’s…
If a business doesn’t grow, all it can do is fail. It’s a terse old statement, but it’s true. Investing in the sales process feels…