Perfectionism Versus Resilience

Even though marketing and psychology are vastly different fields with different aims, good marketing should be based on real-world psychology to be most effective. For…

Marketing vulnerability

Marketing and vulnerability

A few years ago, I read a book that completely changed how I view relationships and business.  It’s called Daring Greatly, and it’s written by…

What makes a good client?

Like many other issues in business, this is something that is easiest to learn about from getting burned by bad experiences. Sometimes one has to…