Deciding Between Outbound and Inbound Marketing? Read This First
Outbound was the dominant sales and marketing strategy for most of the 20th century. The traveling salesman, the phone salesman, the mail catalog – all…
What’s it like working at Content Viking?
New writer Victoria Squirlock sat down with staff writer Georgina Torbet to ask her what it’s like working for Content Viking. Victoria: So, Georgina, how…
Why the E-Myth Can Sink Businesses — and How to Conquer the Problem
Why do most new businesses fail? Much ink has been spilled on this vexing question. Almost thirty years ago, Michael Gerber proposed a simple explanation:…
Essential Rules of Content Promotion on Social Media
Like it or not, social media is a dominant force in online marketing. And it’s only getting more important as time goes by. Facebook alone…
Do less, focus more: why entrepreneurs should say no to multitasking
There is no end to the demands on an entrepreneur’s time. Every minute spent dealing with marketing, managing client relationships, or paying taxes is time…
Top 7 Marketing Systems Your Small Business Needs
If you’re a small business owner, you can’t just assume that customers will find you by chance. You need to actively cultivate a pipeline so…
Perfectionism Versus Resilience
Even though marketing and psychology are vastly different fields with different aims, good marketing should be based on real-world psychology to be most effective. For…
Content Promotion Strategy: Email Lists
Many businesses now understand that producing content is necessary to get ahead and that good quality content can actually speed up the sales process. What…
Marketing Is Like Repeatedly Jumping Off A Cliff
What good marketing strategy doesn’t end with jumping off a cliff? For that matter, what bad strategy doesn’t end the same way? Marketing is the…
Think your house is your biggest asset? Think again…
If you ask the average person on the street about their assets, they’ll probably start talking about their house. But they’d be wrong. Robert Kiyosaki’s…