Perfectionism Versus Resilience
Even though marketing and psychology are vastly different fields with different aims, good marketing should be based on real-world psychology to be most effective. For…
Content Promotion Strategy: Email Lists
Many businesses now understand that producing content is necessary to get ahead and that good quality content can actually speed up the sales process. What…
Marketing Is Like Repeatedly Jumping Off A Cliff
What good marketing strategy doesn’t end with jumping off a cliff? For that matter, what bad strategy doesn’t end the same way? Marketing is the…
Think your house is your biggest asset? Think again…
If you ask the average person on the street about their assets, they’ll probably start talking about their house. But they’d be wrong. Robert Kiyosaki’s…
How to use quality content to speed up the sales process
If a business doesn’t grow, all it can do is fail. It’s a terse old statement, but it’s true. Investing in the sales process feels…
Five Ways to Promote Your Content: A Basic Overview
There is a lot of debate in the marketing world about how much time should be spent creating content and how much time should be…
Chief Procrastination Officer: the 5 psychological hurdles CEOs have to producing content
CEOs often hear about the need for them to produce content to raise awareness of their company and to build their brand. But when it…
Marketing and vulnerability
A few years ago, I read a book that completely changed how I view relationships and business. It’s called Daring Greatly, and it’s written by…
What makes a good client?
Like many other issues in business, this is something that is easiest to learn about from getting burned by bad experiences. Sometimes one has to…
What I learned from failing in business 4 times
For the first 23 years of my life, I was terrified of making mistakes. Failure meant that I was a bad person. It was something…