How to use quality content to speed up the sales process
If a business doesn’t grow, all it can do is fail. It’s a terse old statement, but it’s true. Investing in the sales process feels…
Five Ways to Promote Your Content: A Basic Overview
There is a lot of debate in the marketing world about how much time should be spent creating content and how much time should be…
Chief Procrastination Officer: the 5 psychological hurdles CEOs have to producing content
CEOs often hear about the need for them to produce content to raise awareness of their company and to build their brand. But when it…
Marketing and vulnerability
A few years ago, I read a book that completely changed how I view relationships and business. It’s called Daring Greatly, and it’s written by…
What makes a good client?
Like many other issues in business, this is something that is easiest to learn about from getting burned by bad experiences. Sometimes one has to…
What I learned from failing in business 4 times
For the first 23 years of my life, I was terrified of making mistakes. Failure meant that I was a bad person. It was something…
The dangerous power of addictive content: the dark side of the content marketing industry
Meet Chris Content. Chris is an average twenty-something male working an unremarkable office job in an unremarkable corner of the Western world. Every day, Chris…
What chess can teach us about content marketing
Here’s something that many people don’t know about me: when I was a kid, I was asked to play chess for England. At the age…